Lead Leak Map for skilled trades
Fictional 8-person HVAC and garage door repair shop serving Glendale, Peoria, and Surprise. A real Lead Leak Map scores 15 checkpoints across discoverability, first impression, capture, follow-up, and retention. This sample uses public research plus fictional business assumptions so you can see the shape before booking.
Estimated annual leak
~$140,400
Sample math: a fictional 8-person HVAC and garage door shop misses three qualified inquiries per week. At the shop's stated $1,500 average job value and 60% close rate, the leak is $140,400 per year.
Discoverability
Google profile claimed, but service areas are incomplete and only 2 new photos were posted this quarter.
$24K/yr in likely lost map-pack opportunity
First impression
Homepage loads slowly on mobile and the phone number is visible, but quote request is buried below three sections.
$18K/yr from abandoned mobile quote requests
Capture
Test call after hours hit voicemail. No text-back arrived. Google messages were unanswered the next morning.
$70K/yr from missed qualified calls
Follow-up
Contact form sent a generic confirmation but no human follow-up for 18 hours. No estimate nurture sequence detected.
$20K/yr from slow follow-up and stale estimates
Retention
Review requests appear manual. No maintenance reminder or seasonal follow-up sequence was detected.
$8K/yr in repeat-work softness
What the fix engagement delivers
For a business with this profile, the scope below addresses the highest-value leaks first. Your business approves every script, message, routing rule, and handoff before anything goes live.
Component 1
AI Receptionist for after-hours and overflow
Answers service calls when your crew is on a roof, in an attic, under a sink, or already talking to a customer. Captures service type, location, urgency, photos when needed, and preferred appointment time.
Component 2
Missed-Call Text-Back in under 60 seconds
When the phone rings out, the customer gets a fast text from your business asking what they need and whether they want the next available slot.
Component 3
Quote Request Intake
Mobile-first form for service type, location, urgency, photos, and preferred callback window. Routes emergency jobs differently from routine estimates.
Component 4
Booking and Dispatch Handoff
Pushes qualified requests to your calendar, CRM, or dispatcher. Keeps the workflow simple enough for a small owner-operated crew.
Component 5
Review Automation
Requests Google reviews after completed jobs, while the customer still remembers the service. Keeps opt-out and ownership clear.
Plus
Visibility and reporting cleanup
Google Business Profile checks, source tracking, conversion reporting, and a simple monthly view of what changed.
The sample business is fictional. Do not use a real prospect's data in public material without consent.
The Time-Back Audit produces a Lead Leak Map like this one, scored against your actual public customer path. Includes discovery, a custom report, and a live working session with David.
Book the $497 audit →