SAMPLE REPORT. The business below is fictional and illustrative. Your audit uses your actual public-facing data.

Lead Leak Map for restaurants

Copper Bell Kitchen. 6 of 15 systems healthy.

Fictional neighborhood restaurant with dine-in, takeout, and weekend private-event inquiries. A real Lead Leak Map scores 15 checkpoints across discoverability, first impression, capture, follow-up, and retention. This sample uses public research plus fictional business assumptions so you can see the shape before booking.

Estimated annual leak

~$74,880

Sample math: a fictional neighborhood restaurant misses 8 reservations per week at $100 average table value and 20 phone orders per week at $32 average order value. Annual leak: $74,880.

7 leaking
2 concerning
6 healthy

Top 3 fixes by ROI

  1. AI receptionist for rush-hour calls
  2. Reservation and event inquiry capture
  3. Review and repeat-guest automation

The five categories

1

Discoverability

Do hungry customers find accurate hours, menu, and booking details?

Concerning

Google profile is claimed, but menu links are inconsistent across Google, website, and delivery listings.

Google menu link: delivery menu only
Website menu: PDF, 18 MB
Hours: mismatch on one listing
Recent photos: none in 60 days

$9K/yr in soft visibility loss

The fix

Clean Google, website, delivery, and AI-visible listing details. Replace PDF menu with a mobile page.

2

First impression

Can mobile visitors decide fast?

Leaking

Mobile page opens with a large image and no visible reservation, order, or call button until scroll.

Mobile load: 5.2s LCP
Reservation CTA: below fold
Order CTA: visible after scroll
Menu: PDF download

$12K/yr in abandoned mobile intent

The fix

Put reserve, order, call, and event inquiry options above the fold. Compress images.

3

Capture

Are calls answered during rush?

Leaking

Three test calls during dinner went unanswered. No SMS reply and voicemail did not mention private events.

Dinner calls tested: 3
Answered: 0
Text-back: none
Private-event path: not mentioned

$38K/yr from missed reservations and orders

The fix

Install AI receptionist for common calls, text-back, and reservation or event request routing.

4

Follow-up

Do event and catering inquiries get worked?

Leaking

Private-event form asks for details but no instant confirmation or manager alert was detected.

Event form fields: 10
Auto-reply: none detected
Manager alert: unknown
Follow-up sequence: none

$11K/yr from stale catering and event leads

The fix

Create instant confirmation, manager alert, and 3-touch event follow-up.

5

Retention

Do guests come back and review?

Concerning

Review requests appear manual. No birthday, event, or win-back workflow detected.

Google reviews: 312
Recent review pace: 5 in 90 days
Review workflow: manual
Win-back: none detected

$5K/yr in repeat-guest softness

The fix

Automate review requests and light guest reactivation after catering, events, and reservations.

This was a sample. Get the same map for your business.

The Time-Back Audit produces a Lead Leak Map like this one, scored against your actual public customer path. Includes discovery, a custom report, and a live working session with David.

Book the $497 audit

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