SAMPLE REPORT. The business below is fictional and illustrative. Your audit uses your actual public-facing data.

Lead Leak Map for dental and wellness practices

Sonoran Smile & Wellness. 5 of 15 systems healthy.

Fictional 3-provider dental and wellness practice serving Glendale and Peoria. A real Lead Leak Map scores 15 checkpoints across discoverability, first impression, capture, follow-up, and retention. This sample uses public research plus fictional business assumptions so you can see the shape before booking.

Estimated annual leak

~$99,000

Sample math uses the schedule-loss example cited by DentalBase: reducing no-shows from 15% to 10% at an average visit value can recover about $99,000 per year.

7 leaking
3 concerning
5 healthy

Top 3 fixes by ROI

  1. Missed-call text-back during treatment blocks
  2. Appointment confirmation and reschedule flow
  3. New-patient review and reactivation workflow

The five categories

1

Discoverability

Do new patients trust the practice before calling?

Concerning

Google profile is strong, but service pages are thin and review requests have slowed.

Google reviews: 186 total
Recent reviews: 4 in 90 days
Services listed: partial
Insurance info: hard to find

$12K/yr in soft local visibility loss

The fix

Tighten service pages, profile services, and post-visit review requests.

2

First impression

Can mobile visitors book or ask fast?

Leaking

Mobile site has trust proof, but booking options require calling during office hours.

Mobile load: 4.1s LCP
Book online: not visible
New-patient CTA: below fold
Insurance FAQ: separate page

$16K/yr from abandoned new-patient intent

The fix

Add above-fold appointment request, insurance FAQ, and mobile-first new-patient path.

3

Capture

What happens when the front desk is busy?

Leaking

Two weekday test calls went to voicemail. No instant SMS confirmation was detected.

Call test: 11:22am Tuesday
Answered: no
Text-back: none
Voicemail callback: 5h 10m later

$34K/yr from missed new-patient and reschedule calls

The fix

Install missed-call text-back and administrative AI receptionist for routing.

4

Follow-up

Do appointments confirm, reschedule, or disappear?

Leaking

Appointment reminders exist, but no reschedule capture flow or unscheduled-treatment nurture was detected.

Reminder: one SMS
Reschedule link: none
Unscheduled treatment follow-up: none
Recall cadence: manual

$27K/yr in preventable schedule gaps

The fix

Create confirmation, reschedule, and unscheduled-treatment follow-up with approved language.

5

Retention

Do happy patients review and return?

Concerning

Review request appears inconsistent and no reactivation sequence was detected for dormant patients.

Review workflow: manual
Dormant patient list: exists
Reactivation messages: none
Membership plan follow-up: none

$10K/yr in retention softness

The fix

Automate review requests, recall nudges, and reactivation for approved patient segments.

This was a sample. Get the same map for your business.

The Time-Back Audit produces a Lead Leak Map like this one, scored against your actual public customer path. Includes discovery, a custom report, and a live working session with David.

Book the $497 audit

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